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Published: Saturday 14 December, 2013

skechers outlet skechers outlet Gift Certificates Can Increase Your Profits



I a jewelry artist, and when I realized I was losing sales to these potential customers, I starte skechers outlet d offering gift certificates and discovered a wonderful sales tool.



Wherever you sell your products at retail locations, shows, home parties be sure to have an eyecatching sign advertising Gift Certificates Available in Any Amount. And tell undecided customers about it verbally, too, emphasizing the benefits of a gift certificate, and how much their recipient will enjoy choosing the exact item they want.



Use your computer and printer to make special, fancy certificates using perforated paper or postcard stock you can find in office supply stores, and have matching fancy envelopes to go with them. They don need to cost you very much, but they should really look like a special, festive gift to give them extra appeal!



Consider adding enticing photos of some of your most popular products. My gift certificates have a neat vertical border of jewelry photos on each side.



Here the information your gift certificates should have on them:



your business name and location, plus other contact infoa To: linea From: linean Amount: line for the skechers outlet dollar amountcustom orders welcome, if applicablethe expiration date, if you want to limit the time period the



certificate can be usedthe certificate unique number on your computer or by hand, print a unique number 101, 102, 103, etc., or whatever numbering works for you on each certificate bottom corner, so each can be individually accounted for.



When you sell the certificate, you should write the dollar amount and expiration date if any on the certificate yourself, and then have the person purchasing the certificate fill out the To and From lines, so it will be in their own handwriting for the recipient to see. Then enter the certificate information in your log.



How to Keep a Gift Certificate Log



It important to keep a log of each gift certificate you sell. Keeping a record of each certificate sold will ensure that you don wind up honoring a counterfeit certificate, or one with a changed dollar amount when someone comes to use it. My log has 6 columns, and for each certificate I sell, I record in my log:



the certificate unique numberthe purchasers namethe recipients namethe date soldthe dollar amount of the certificatethe date redeemedoptional seventh column: expiration date.



I keep my log sheet and a stack of readytosell certificates together in a twopocket folder, along with a fancy pen for filling out the gift certificates in style when they sold.



Use Gift Certificates to Their Fullest Profit Potential



Gift certificates can be a great source of backend sales. When the recipient comes to redeem the gift certificate, it easy to sell her an addon item or two. Often she is already predisposed to splurge on something to go with the item she getting for free with her gift certificate, and needs only a little encouragement from you to purchase extras. For example, in my case, the recipient will often purchase matching earrings to go with the bracelet she gets for free with her gift certificate. So be sure to show enticing things to the recipient that could accompany the item she chooses for her gift!



Use a gift certificate sale as an opportunity to add two new customers to your mailing list: the person who purchased the certificate, and the person who received it. Obtain permission from each to add them to your mailing list. Both of them are now presold on your products, you skechers outlet r service, and especially on your solutions to their giftgiving problems. There a good chance they will respond favorably when they receive a special offer from you before giftgiving holidays. skechers outlet

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