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Published: Saturday 07 December, 2013

outlet online stores outlet online stores How to Track Website Performance

You did not indicate what your website is about, as the business model of your site can help us better determine what important metrics you need to look at.

The first thing you need to do is to set your success parameters: when do you think you have achieved success and how do you define success for your website?

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Keywords where you get traffic so you can craft pay per click campaigns using keywords you want to get traffic but currently not getting as much as you want

Buzz about your site in the blogosphere as well as social networking or bookmarking sites

Number of shares that your pages get in social media

Number of pages or articles being shared in social bookmarking sites

Quality of feedback you receive from your audience.

If you have a newsletter, how is your subscribers growing overtime. Also look at metrics such as unsubscribe rate, open rates number of outlet online stores email recipients who open your email, and click throughs or number of those who opened the email who actually clicked on the links in your email presumably to your site. Check the deliverability rates as well to pinpoint any technical issues that may be preventing your recipients from getting your emails.

The way your site is monetized will also determine what metrics are important.

If you sell advertising, look at the growth of your ad sales as well as the growth of the number of your advertisers. Also check how many advertisers renew their ad campaigns in your site.

If you use third party advertising sites such as Google Adsense, determine if your income is growing overtime; and if not, experiment with optimization techniques.

If you are running an ecommerce site, do a funnel analysis and see the process outlet online stores of how users are buying from your site and at what part of the process do they leave your site without completing the sale. Look at your sales, your conversion rate, the rate of return on your marketing investments. outlet online stores


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